Has your social media engagement fallen off a cliff? Tired of performing for an algorithm that isn’t paying you back? This 90-minute workshop shows you how to grow your email list and send binge-worthy emails that people want to read & buy from — even if you’re starting with zero subscribers ↓
Love Your List
The 90-minute system for growing your email list & sending binge-able emails that turn subscribers into paying clients.
Email marketing gives you a direct line to the people most interested in what you offer — without worrying about unpredictable algorithms or performing on reels.
So, what if you knew exactly how to attract new subscribers and send emails that consistently build trust and lead to sales?
If you're a busy business owner who's oh-so-tired of relying on social media and ready to turn your email list into your most reliable source of sales — this is for you.
Get instant access →
Social media can feel like an
exhausting horse & pony show...
And you’re tired of constantly jumping through algorithm hoops just to get seen (let alone make sales).
You already know that posting on IG alone isn’t a marketing plan.
Social might get attention...but regular emails are what build trust, drive clicks, and lead to actual revenue.
So if you want your business seen and making consistent sales?
Email marketing really is that girl 💅
Frequent algorithm changes
Average reach: ~6% of your audience
Your audience belongs to Meta
Competing against the algorithm, explore page, and paid ads
Average ROI: $3.50 (TikTok: $2.60)frequent algorithm changes
No algorithm
Average open rates: 20–50%
Your audience belongs to you
No fighting for visibility
Highest ROI of any marketing channel (avg. $42 for every $1 spent)
Subscribers are 25× more likely to buy from email than social
But here's where things get stuck.
YOU WANT TO GET IN ON THE POWER OF EMAIL MARKETING, BUT:
➝ Inboxes are busy…no-one really signs up to email lists anymore...do they?
➝ You don’t want to sound spammy or sales-y
➝ You never know what to say (and tell yourself you’re “not a good writer”)
➝ Your emails aren’t getting opened, or clicked
➝ You’ve tried using AI… and it didn’t sound like you
➝ It all feels too hard, so emailing your list gets pushed off your to-do list for another week… or month… or year
You're not bad at emails (promise!).
You’ve just never had a system for building an email list people actually want to join, read, & buy from.
What if you had a simple system to:
✓ grow your email list consistently
✓ know exactly what to say each week
✓ and send emails that people genuinely want to read — and buy from
Hey, I’m Tania — a copywriter and marketing mentor for business owners.
And I get how easy it is to accidentally make social media your entire personality marketing strategy.
Which works...until it doesn't.
Burn out hits, maybe you even start to feel like maybe you're not cut out for this whole business thing.
So you end up ghosting your audience for 6 months. (ask me how I know)
The thing is: you're building a business...not a following.
And your business needs a solid, low lift way to connect with the people who already care about what you do — without having to constantly rely on reach, algorithms, or constant posting.
My business wouldn't be the same without email.
✓ People sign up to my list most days (with or without a freebie)
✓ I’ve emailed my list consistently for 5 years, with average open rates around 50-60% (the typical rate is 20%)
✓ There's been countless times I've literally relied on email marketing to sell my offers when I didn't have time to do big social media launches or constant posting
✓ A large percentage of my enquiries and sales come directly from my emails
That’s exactly why I created my signature email marketing system — Love Your List.
Email works — but SO many people get stuck at the starting gate.
LYL gives you a clear, repeatable system that makes sending emails do-able + (dare I say it) FUN.
Because the real results of email marketing don't come from sending the occasional email when you've got the time, you're feeling motivated with a fresh idea, and the planets have aligned.
It’s having a simple process that helps you show up consistently, so that trust builds and sales naturally follow that trust.
And it is the KEY to sending emails that change your business.
"Sure, it's easy for you!
But I'm not a copywriter you muppet"...
I’ve made it simple for you to attract new subscribers and send personality-driven emails they’ll actually read (and buy from)
while sipping their morning coffee ☕
Because once you have the right system, email becomes do-able, makes sense, & actually works.
INSTEAD OF:
YOU'RE:
😔 asking people to 'join your newsletter'
→
😍 positioning your email list as a must join
😔 staring at a blank screen with zero ideas
→
😍 ready to write with a bank of ideas and LYL's signature email framework
😔 missing out on enquiries and sales
→
😍 un-ghosting your list
😔 worrying about sounding awkward or sales-y
→
😍 confidently sending emails that sound like you, serve your people & naturally lead to sales
😔 churning out social posts to keep up with an algorithm
→
😍 in control of your business getting seen & making sales
Are you ready to make these things a reality?
Love Your List
The self-paced workshop that shows you how to grow your email list and send binge-able emails that turn readers into clients.
In just 90 minutes you'll have a flexible, repeatable rhythm for sending must-read emails that create a loyal, ready-to-buy community around you and your offers.
THE FOMO FORMULA
Let's face it. You don't want to say "subscribe to my newsletter" any more than I want to watch paint dry.
Inboxes are full, and people don’t casually hand over their email address anymore. Which means you've got to prove that YOUR email list ain't like the other ones.
That’s where the FOMO Formula comes in.
It shows you how to turn your email list into something people want to be part of—and grow your list with brand new subscribers every time you share the link!
YOU'LL LEARN:
✓ The 4-step framework for building a mini brand world around your emails. So it’s positioned as the place to be...not just another mailing list.
✓ Simple tweaks to attract new subscribers from social media and your website (even if you don't have a freebie).
✓ The 4 essential pieces of opt-in page copy that increase sign-ups.
Your opt-in page should make subscribing feel like a no-brainer. You’ll learn exactly what to say — and why it works.
THE ENDLESS IDEAS MATRIX
The number #1 email struggle I hear?
"I don't know what to say."
And in my honest-copywriter-opinion? That’s rarely a writing problem.
It’s an idea problem. And once the ideas are clear, writing becomes the easy part. #phew
The Endless Ideas Matrix helps you generate aligned, relevant, strategic email ideas — the kind your audience actually wants to read and that naturally lead back to your offers.
Instead of being taunted by that blinking cursor on a blank page, you’ll have a clear way to map your thoughts, your expertise, and your audience’s struggles into ideas that actually land.
YOU'LL BE ABLE TO:
✓ Map out months (yes, months) of email ideas based on your actual offers and your actual audience — by answering one focused prompt.
✓ Choose what to write each week quickly and confidently, without second-guessing yourself or defaulting to “check out my latest ___.”
✓ Use the Matrix anytime you’re feeling stuck / disconnected / uninspired, and repurpose those ideas for social media, blog posts, or even sales pages.
THE BINGE-ABLE EMAIL FRAMEWORK
Let me guess. You want your emails to get read and build real demand for your work.
You’ve got a tonne of ideas from the Endless Ideas Matrix… but turning those ideas into an actual email still feels harder than it should.
That’s where the Binge-able Emails Framework comes in.
It gives your ideas structure + flow — so writing feels easier, doable, and aligned with your brand and offers.
You’ll learn how to use psychology + strategy to make your emails interesting, valuable, and genuinely fun to read.
YOU'LL LEARN:
✓ The repeatable structure behind emails that actually work.
The Binge-able Emails Framework shows you how to take one idea and build it into a ready-to-send email, in a way that feels natural (not sales-y). You’ll get prompts and examples for every step.
✓ The 10-Minute Email System.
For the weeks when you’re tired, busy, or not feeling especially inspired, this system shows you how to write and send a valuable email in ten minutes without spiralling into overthinking or perfectionism.
✓ Bonus Shortcut : Industry-specific email topics.
If you’re still stuck in the “check out my latest ___” loop, this will pull you out of it with fresh, relevant ideas for service providers.
BINGE-ABLE EMAILS PLANNER + CALENDAR
(you might think of it as your newsletter HQ)
Look. You can write a great email wherever you want. But until now, you probably haven’t had a place that actually makes it easy.
That’s exactly what the Binge-able Emails Planner + Calendar is for.
-> Quarter & weekly navigation : organise your ideas before panic strikes
-> Write directly into your dashboard : no more sticky notes or loose docs
-> Choose a send date and see it automatically appear in your calendar view : so you can actually see your consistency
-> One place to write, plan, and track : no tabs, no worries
Then, when your email is ready? You just copy it into your chosen platform — and hit SEND.
INTRODUCTORY PRICE
YES I NEED THIS INCREDIBLE EMAIL SYSTEM FOR $27! ➝
Tania! You're a genius, a tenacious beast, a visionary, a copy guru, absolutely right about design, a creator,
a saviour of struggling small businesses, a bright light in the dark mundaneness of boring copy,
the antithesis of mediocrity,
a wordsmith, the bomb dot com, & the absolute BEST!
Thank you so much for not only the copy, which is all I thought I was buying, but the direction you gave me in implementing it, which is above and beyond!!! This experience was invaluable."
SHELLEY SCHAFFER, PHOTOGRAPHER
bonus mini lessons + resources!
Grab-&-Go Emails
When you’re feeling extra stretched, these templates come with the psychology already built in. Pick one, adapt it to your voice, and send.
Subject Lines, Hooks, & CTA's Mini Lesson
✓ The 3 types of subject lines + hooks that get more opens, and keep people reading past the first sentence.
✓ How to write emails with personality and value. People don’t want to be talked at. They want to read + buy from emails that feel like a conversation with their BFF (or at least, a human).
✓ Create a bank of plug & play CTAs you can use anytime you want to sell (without weird, sales-y energy). Even the most engaging email won’t convert if there’s no direct 'bridge' between the conversation and the offer.
52+ "Open Me" Email Subject Lines / Hooks
The truth is: it doesn't matter how valuable or consistent or BINGE-ABLE your emails are IF THEY DON'T GET OPENED in the first place.
You’ll get 52+ proven subject lines / hooks that spark curiosity, stop the scroll, and feel like you — not a hyped up marketing bro (aka no clickbait or weird caps lock energy).
Just smart, strategic lines that actually make people open - even in overstuffed inboxes.
Email Mock Up (flodesk)
If you're a Flodesk user, OR you're just struggling to get a visual lock on what you want your emails to look like...I got you.
You’ll get a ready-to-duplicate Flodesk template designed to support your words + summon the aesthetic vibes.
Clean layout? Check.
Strategic spacing? Check & check.
Easy sections? Check x 3.
Drop in your content from the Binge-able Emails Planner, hit send, DONE.
INTRODUCTORY PRICE
YES I NEED THIS EMAIL SOLUTION FOR $27! ➝How to Use the Love Your List Workshop
INSTANT ACCESS
As soon as you purchase, you’ll receive your login details. Your workshop and resources live in Notion — ready to download, customise, and implement whenever you’re ready.
WATCH & WRITE
1. Watch the 90-minute workshop.
2. Each week, fill out one row of your Endless Ideas Matrix.
3. Then use the Binge-able Email Framework to turn that idea into a personality-driven, strategy-backed email your people will actually want to read (and buy from).
SAVE HOURS OF TIME
Instead of overthinking what to say and how to say it — you’ll have a system that does the heavy lifting.
And because the Matrix works beyond email, you can also use it to generate ideas for IG stories, posts, blog content, or website copy.
💌 LOVE binge-able emails growing your list clicks, sign up's, sales
Tania helped me turn my entire copy & content into something I’m truly proud of.
Especially my emails. So fun!
My business was at a crossroads. I could keep going my way or I could seek the help I needed. I could feel a shift, a sense of change.
Tania come up out of the blue into my circle like a freakin’ guardian angel.
I was embarrassed. I was an English major for crying out loud! I took creative writing courses! Why couldn’t I create copy that converted lurkers into clients?!
Turns out, I had pretty great ideas and Tania helped me see that. Tania took my ideas, my words, and helped me articulate what I was trying to say.
But on a deeper level, she helped me see the things about myself that I didn’t see."
JESS HUBBARD - PHOTOGRAPHER
“Why would people want to hear from me? I don't think email marketing will work for my business”.
I've worked with so many business owners who are still procrastinating on email.
The thing is though...
a) You don't need a 30-page freebie, generic templates, or a massive list.
b) you don't have to channel a used car salesman in order to sell your stuff
c) the people that join your email list have literally put their hand up to say 'I WANT to hear from you!".
So, I created this incredibly affordable, repeatable system you can return to every single week & get your emails clicked + binged + bought from.
No more guessing what to say.
No more ghosting your list.
No more relying on algorithms for sales.
I don't want you left wishing you got started so much earlier.
YES I WANT THIS EMAIL SOLUTION FOR MY BUSINESS! ➝
Love Your List is perfect for you if:
➝ You keep ghosting your list because you don't know what to say each week
➝ You want writing emails to feel easier and quicker
➝ You’re tired of battling social media algorithms just to make sales
➝ You want your emails to bring in more clients, sales, and ROI
➝ You want to grow your list consistently — even without a freebie
If you’re nodding along to any of these?
Love Your List was built for you.
OK YES THIS IS FOR ME! ➝
Here’s what you’ll get inside Love Your List:
✓ The FOMO Formula
You'll create a branded, productised email newsletter that's a no-brainer to join so you can consistently attract perfect-fit subscribers (even without a freebie).
✓ The Endless Ideas Messaging Matrix
You'll build a bank of ready-to-write email ideas so you always know what to say. No more guesswork. Just a rhythm that saves you hours every single week.
✓ The Binge-able Emails Framework
You'll have a repeatable structure for writing personality-driven emails that build trust, strengthen your expertise, and naturally lead to sales. (with TONNES of examples, prompts)
✓ The Binge-able Emails Planner + Calendar
Your Notion-based command centre for planning, writing, and scheduling your emails — so consistency becomes effortless.
And the bonuses:
✓ BONUS 1: Grab & Go Emails
When you’re feeling extra stretched, these templates come with the psychology already built in. Pick one, adapt it to your voice, and send.
✓ BONUS 2: Subject Lines, Hooks & CTA’s Mini Lesson
Learn the psychology behind attention-grabbing hooks and clear, confident CTAs — so your emails actually get opened and acted on.
✓ BONUS 3: 52+ “Open Me”
Subject Lines & Hooks
Plug-and-play subject lines and hooks designed to stand out in crowded inboxes.
✓ BONUS 4: Email Newsletter Mock Up (Flodesk Template)
A clean, strategic email design you can duplicate and customise — so your words look as good as they read.
ME! Hey, I’m Tania. Copywriter and marketing mentor.
Over the past 8 years, I’ve helped 1,800+ creative business owners market and sell their offers by
building trust & demand on purpose.
From plug-and-play IG captions and memberships… to sell-out launches and high-converting website copy.
But right now?
I'm seeing a LOT of y'all hating marketing.
It's been reduced to trends, algorithm hacks, and clickbait hooks. We obsess over every post, story, and email like the fate of our entire business hinges on one piece of content. So we've lost touch with what
actually leads to opt-in's, clicks, sales.
It's trust, built again and again and again.
*That’s* why email works so well.
It’s the 1:1 coffee chat vs. the overcrowded party.
Sure, it would be sexier to sell you a magic blueprint that magically entrances people to hand over fistfuls of cash.
But I would be sitting on a throne of lies.
Because the real work happens before someone reaches the checkout page.
NOT AS SEXY. DEFINITELY TRUE.
And that’s exactly what Love Your List was built for.
Tania x
Soulful Story Co.
The most impactful part?
Learning how to speak to my audience like I've always wanted to.
Seeing through my doubts. Being able to sell my services without being 'salesy'. Confidently developing a brand that I'm so passionate about."
- LAURIE BINGLEY, PHOTOGRAPHER
Wake up to new subscribers & knowing your next client is one step closer to working with you.
THAT'S WHAT LOVING YOUR LIST LOOKS LIKE.
I'M ALL THE WAY IN ➝
questions you might be asking...
Who is LOVE YOUR LIST for?
How long do I have access to the materials?
Why do I need this right now?
Do I really need another workshop?
But I'm not a good writer?!
How can LYL truly have that much value for $27?
Do you offer refunds?
The real flex isn't being everywhere,
all the time.
(sorry Gary Vee)
The real flex is building marketing assets that work for you, even when you're not online. #richlife
Assets that build trust consistently, so when you sell -- your people are ready to say yes.
If you’re:
❌ scrambling for email ideas every week
❌ struggling to stay consistent
❌ wishing you had a simple system
❌ tired of relying on unpredictable algorithms
And you’re ready to:
✅ write emails your people want to read and buy from
✅ never ghost your list again
✅ stop overthinking, endless brainstorming, or running out of ideas.
✅ not spend another week / month / year rewriting emails that don’t convert
✅ trade $27 for hours of your time back with a repeatable rhythm you can rely on week after week + a flexible framework that makes writing each email faster and easier
...then LOVE YOUR LIST is for you.
YEP I NEED THIS EMAIL SOLUTION NOW ➝
