Has your IG engagement fallen off a cliff?? Does marketing on social media make you want to throw your phone across the room & cry in the corner? If you're tired of the pressure to constantly perform, or please an invisible algorithm...I've made it as easy as possible to grow your email list + send binge worthy emails that grow your sales — every single week ↓
Love Your List
The self-paced email strategy workshop to help you GROW YOUR LIST + SEND BINGE-ABLE EMAIL NEWSLETTERS that grow your business — every single week.
In just 90 mins you'll have an exact plan to go from ghosting your list
to sending must-read emails that rally a loyal, ready-to-buy community around YOU and YOUR OFFERS.
Social media feels more & more like
a horse & pony show...
and you're tired of constantly jumping through algorithm hoops to get seen & make sales.
You also know that posting on IG alone, isn't a marketing plan.
Social might get the attention, but email gets the clicks, sales, & ROI.
So if you want your business seen AND making sales —
email marketing really is that girl 💅
- frequent algorithm changes
- avg. 6% of your audience sees your content
- audience belongs to Meta
- competing against the explore page, algo, & $$$$$ of ad spend
- avg. ROI $3.50 (TikTok $2.60)
- no algorithm
- avg. open rates 20-50%
- audience belongs to you
- no competition
- highest ROI of all marketing channels (avg. of $42 for every $1 spent)
- audience is already hot, hot, HOT for your brand & 25 x more likely to buy from an email than a social post
But...here's where you get stuck.
➝ Inboxes are so FULL...no one wants to sign up to receive *another* nEwSLetTer 😩
➝ You don't like feeling spammy or salesy (but you do like making sales) 💵
➝ You want to send emails, but you never know what to say & you're not a 'good writer' 🙃
➝ Your emails aren't getting clicked, or opened...or both
➝ You tried ChatGPT to help write your emails...and the result was a steaming pile of hot garbage 🗑
➝ The overwhelm of trying to consistently send emails that 'work' - or where to even start??? - has you procrastinating + ghosting your list for another week / month / year
➝ THE TRUTH IS: it doesn't matter how valuable or consistent my emails are IF NO ONE READS THEM
Yikes.
If you're nodding your head right now...I get it.
a) you’re not bad at email marketing (promise!)
b) it *is* possible to start sending the kind of emails you'd actually want to read
c) you’ve just been winging something that works better with system.
WHAT IF YOU KNEW EXACTLY HOW TO GROW YOUR LIST WITH ENGAGED SUBSCRIBERS AND GROW YOUR SALES WITH BINGE-WORTHY NEWSLETTERS EVERY SINGLE WEEK?
Hey, I'm Tania — a COPYWRITER & CONTENT MARKETING MENTOR for business owners...annnd? I got burnt out by social media (like, ghosted-my-IG-for-6-months kinda burnt out).
🫠 I realised I'd built a marketing strategy that was unsustainable. It required me to 'show up online' every dang day if I wanted to make sales
🫠 So much marketing 'advice' is hyper fixated on dopamine hits + hacking algorithms + fighting for more & more reach — and I was DONE with trying to keep up & play the game (& having my reach limited if I didn't). So I literally stopped showing up altogether.
*PLOT TWIST*
I DIDN'T END UP BURNING MY IG TO THE GROUND...
butttt also...I'm building a BUSINESS, not an IG account — and I knew my business desperately needed at least ONE place where:
→ my voice wasn't drowned out
→ I didn't have to perform
→ I could regularly & reliably deepen trust...WITHOUT roadblocks)
→ I could sell more consistently (& not risk limiting my income if my reach was limited)
< email marketing enters the chat >
✓ I did some stalking research and found successful brands using a (very overlooked) strategy for attracting new subscribers...& now I have aligned people joining my list most days (even when I don't have a freebie)
✓ I realised my biggest time waster every week was racking my brain for WHAT to talk about — so I used my copywriting skillz to develop an Endless Ideas Messaging Matrix
✓ Now I can easily map out tonnes of newsletter ideas AND I've been able to consistently email my list (almost) every week for the last 3 years
✓ Sending regular email newsletters has led to a deeper, more trusted relationship with my audience
✓ I can sell my offers without having to create a big social media campaign around them
✓ And I'm smug AF knowing that I can rely on a large % of my conversions coming directly from my email list (aka the most reliable and profitable marketing strategy there is)
My business wouldn't be the same without email. I did the work to make email newsletters simple, flexible and effective and now I've synthesised everything into a system for you.
"Sure, it's easy for you! But I'm not a copywriter you muppet"...
I've made it as easy as possible FOR YOU to get new subscribers and send non-generic, non-templated, non-AI newsletters they'll read (& buy from) while sipping their morning coffee ☕
We're gonna shake you out of your email newsletter rut and get you excited about showing up & selling!
BECAUSE INSTEAD OF:
YOU'RE FINALLY:
😔 asking people to 'join your newsletter' (because snoooooze)
→
😍 positioning your newsletter as THE list to join (with or without a lead magnet)
😔 email feeling like an uninspired chore coupled with a blank screen + you waiting for an idea to materialise
→
😍 staying consistent every week with a ready-to-go collection of hyper-specific email newsletter ideas
😔 missing out on enquiries & sales because you don't have the capacity to figure it all out
→
😍 un-ghosting your list because you've got a repeatable strategy for planning and writing emails
😔 worrying about sounding awkward or salesy
→
😍 confidently writing emails that sound like you, serve your people, establish your expertise - and inevitably lead to sales
😔 churning out even more social posts to keep up with an algorithm, but still feeling invisible
→
😍 excited to have control over getting your business seen and making sales
Love Your List
The self-paced workshop to help you GROW YOUR LIST + SEND BINGE-ABLE EMAIL NEWSLETTERS that grow your business — every single week.
In just 90 mins you'll build a flexible, repeatable rhythm for sending must-read emails that rally a loyal, ready-to-buy community around YOU and YOUR OFFERS.
TODAY'S INTRODUCTORY PRICE
ADD TO CART ➝YOU'LL WALK AWAY WITH
// Unlimited ready-to-write email newsletter concepts mapped out with the Endless Ideas Messaging Matrix. No more overthinking, endless brainstorming, or wasting time. Every week you'll know exactly what you want to talk about, & you'll never run out of newsletter content ideas again.
// A branded, productised email newsletter concept. You'll make your newsletter a no-brainer to join, so you can consistently grow your list with perfect fit subscribers (even without a freebie).
// A repeatable structure for creating binge-able email newsletters that are personality driven, conversational / storytelling, AND bolster your expertise, so that selling your offer feels like a conversation with your BFF (vs. a hard sell to a stranger).
// A plug-and-play CTA bank to help you seamlessly move from a conversation/story to sales (without sounding like a "here's what a flat tyre taught me about B2B sales" post on LinkedIn)
// 90 mins spent on this workshop ONCE so you can save HOURS + HOURS of time thanks to the repeatable, flexible shortcuts that leave ZERO guesswork.
You don't need a 30 page freebie, generic 'one-size-fits-all' templates, or a huge list.
You just need a flexible system for growing your list + sending email newsletters – that's so easy & fun you'll actually be able to stick with it & bring buzz into your business.
SOUNDS PERF ➝
💌 LOVE binge-able emails growing your list clicks, sign up's, sales
The LYL workshop includes everything you need to grow your list & send binge-able newsletters that grow your sales.
THE FOMO FORMULA
How to attract the right people to sign up to your email list every single week (even if you don't have a freebie).
No one wants to 'sign up to your newsletter' (yawn).
Inboxes are busy, & people aren't letting any ol' so-and-so in to their sacred space. Which means you've got to help them see that YOUR newsletter is worth their time.
The FOMO Formula gives you everything you need to create the perfect combination of Name + Format + Promise + Promotion for your email newsletter.
Rather than treat it as an afterthought, you'll build a mini brand world around your newsletter, a space that the right people will want an invite into.
If your email list isn't popping — the FOMO Formula will revive it, and get your people (& YOU!) excited about what you have to say.
Delivered via workshop video training & Notion dash
THE ENDLESS IDEAS MATRIX
Easily map out email newsletter ideas that are so beautifully aligned with your offers & audience, you'll make sales inevitable.
No more wondering what you're gonna write about this week!
No vague 'content ideas' here — only messaging and ideas that'll connect the right dots and actually land.
The Endless Ideas Matrix makes it super easy to plan out hyper specific newsletter ideas that are energising, fun, & will make selling your offers feel easy & natural.
Save yourself SO much brain space and time staring at a blank screen. You've already got the best ideas, you just need to know how to excavate them...and then your ideas will be flowwwwing.
Plus The Endless Ideas Matrix will be a tool you can always come back to *anytime* you're feeling uninspired or disconnected...it's SO good you'll want to use it for your social media posts, blog posts, even sales pages and website copy.
Delivered via workshop video training & Notion dash
THE BINGE-ABLE EMAILS FRAMEWORK
People don't buy from people they don't like or relate to...so generic, one-size-fits-all templates & ChatGPT scripts aren't gonna cut it anymore.
Your people are tired of being talked AT instead of talked to, and they want to open / read / buy from emails that feel like they're having a conversation with their BFF (or at the very least, a human), vs. a cold pitch.
BUTTTT here's the secret to writing email copy that WORKS: email copy (like all other types of copy) isn't written — it's assembled!
The Binge-able Emails Framework gives you the structure you need to:
A) use the Endless Ideas Messaging Matrix to ditch writers block for good; and
B) build emails that build demand for your work.
*Because* you can have the best, most engaging, most consistent emails ever...but still see no sales. If your reader isn't given what they need to take the next step (sign up, read the blog, join waitlist, buy, book, etc)...they won't take it.
This isn't a framework to hem you in, its a framework to make writing emails MAKE SENSE. Do-able. Easier. And actually work for you.
Delivered via workshop video training & Notion dash
INTRODUCTORY PRICE
ADD TO CART ➝*Limited Time Offer Of $27 USD (One-Time Payment Only). Lifetime Access. MONEY-BACK GUARANTEE.
"Tania! You're a genius, a tenacious beast, a visionary, a copy guru, absolutely right about design, a creator,
a saviour of struggling small businesses, a bright light in the dark mundaneness of boring copy,
the antithesis of mediocrity,
a wordsmith, the bomb dot com, & the absolute BEST!
Thank you so much for not only the copy, which is all I thought I was buying, but the direction you gave me in implementing it, which is above and beyond!!! This experience was invaluable."
+ bonus mini lessons!
Irresistible Opt-in Copy
If you want right-fit subscribers to hand over their precious email address, you've got to prove that your email newsletter (or freebie) is WORTH IT...so your opt-in page copy has to be on point. This lil' formula will make it 1000% easier to get it right!
Delivered via the LYL Notion dash
52+ "Open Me" Email Subject Lines
The truth is: it doesn't matter how valuable or consistent or BINGE-ABLE your emails are IF THEY DON'T GET OPENED in the first place.
But never fear - there's NO clickbait-y nonsense here! Only subject lines that've got the IT factor you need to increase your open rates - even in overstuffed inboxes.
Delivered via the LYL Notion dash
52+ Storytelling Prompts
Even the most prolific writers get writer's block! And I've found time and time again that the thing that stumps me the most (& gets me the most frustrated) is when I don't have that very first jumping off point to get my creative cogs turning.
And that's why I love to have a bank of prompts to fall back on, so that I never have to stare at a blank screen, questioning my life choices. You're welcome!
Delivered via the LYL Notion dash
The 3 (other) Binge-able Newsletter Styles (& how to nail them)
INTRODUCTORY PRICE
ADD TO CART ➝*Limited Time Offer Of $27 USD (One-Time Payment Only). Lifetime Access. MONEY-BACK GUARANTEE.
How to Use the Love Your List Workshop
INSTANT ACCESS
As soon as you purchase you'll receive your login details. Your workshop and resources are in Notion, Google Doc, & PDF form, ready to be downloaded & implemented whenever you like.
TWEAK & CHANGE
It's super easy to make any tweaks to the brand voice of the email content prompts etc. (so it sounds exactly like YOU!). But don't worry, 95% of the heavy lifting is done! The email examples are fully written (but easily customisable). Yay! (psssst! scroll down to see some examples)
SAVE HOURS OF TIME
The best part is you just saved yourself HOURS of precious time - not only re: writing emails - but you can also use the prompts, messaging matrix (& everything else included) for ALL the places you need WORDS - IG stories, website copy, the list is endless!
"Tania helped me turn my entire copy & content into something I’m truly proud of.
Especially my newsletters.
So fun!
My business was at a crossroads. I could keep going my way or I could seek the help I needed. I could feel a shift, a sense of change.
Tania come up out of the blue into my circle like a freakin’ guardian angel.
I was embarrassed. I was an English major for crying out loud! I took creative writing courses! Why couldn’t I create copy that converted lurkers into clients?!
Turns out, I had pretty great ideas and Tania helped me see that. Tania took my ideas, my words, and helped me articulate what I was trying to say.
But on a deeper level, she helped me see the things about myself that I didn’t see."
Love Your List is perfect for you if:
➝ You keep ghosting your list because you don't know what to talk about each week
➝ You want to writing email newsletters to be easier and quicker
➝ You want to spend less time battling with a social media algorithm in order to bring $$$ into your business
➝ You want to get more sales, clients, ROI from your newsletters
➝ You want to grow your list every week, even if you don't have a freebie
If you've just checked off any of these?
YOU are the one I've created Love Your List for.
YES PLEASE ➝
short & sweet recap of what we’ll cover
A simple method to reverse engineer your goals so your stories actually support what you’re building
A rhythm that fits your life because consistency should feel doable not draining
Your own stories scenes map: a repeatable flow of content based on your real routines, brand style/voice, and goals
➝ 12 Months of Epic Email Content Prompts + Calendar - a years worth of epic email content prompts done for you! Immediately start writing & sending emails that your subscribers can't wait to read (& buy from!)
➝ 5 Steps to Your Irresistible Email List - here's exactly how to create a freebie that'll make it a 'no-brainer' for dream subscribers to sign up to your list
➝ Know Your Success Metrics Masterclass - stop guessing and learn how to see what's working so you can do more of it to 10x your results!
➝ BONUS: Plug and Play Instagram Stories Templates -I've done the heavy lifting for you with templates based on proven strategy to effortlessly guide your audience off of social media, and onto your email list
➝ BONUS: High Converting Opt In Page Formula & Copy - the key to compelling those potential dream subscribers that your freebie is the thing that's missing from their life - & here's exactly how to do it!
➝ BONUS: "Open Me" Email Subject Lines - craft the perfect subject line that'll have your new dream subscriber clicking & consuming that content you want them to see
➝ BONUS: Master Your Mindset - so you can stop worrying about bothering your subscribers, & start confidently serving them with value packed emails that lead to an engaged community & more sales
*Limited Time Offer Of $27 USD (One-Time Payment Only). Lifetime Access. MONEY-BACK GUARANTEE.
Wake up to new subscribers on your email list and know your next client is already one step closer to working with you.
THAT'S ON LOVING YOUR LIST.
I'M ALL THE WAY IN ➝
Hey! I'm Tania — copywriter & marketing mentor...and over the past 7 years I've helped 1800+ creative business owners
market & sell their offers by building trust & demand on purpose.
From done-for-you IG captions, to marketing memberships + group programmes, all the way up to 1:1 help with launching sell out offers, & DFY website + sales page copy.
Right now I'm seeing a LOT of business owners HATING creating content & selling — because 'marketing' has largely been reduced to copying trends, algo hacks, chat bots, custom GPT's, & click bait hooks.
We obsess over every post, IG story, DM, email...like the fate of our entire business hinges on a singular piece of content.
So we've lost touch with what actually leads to opt-in's / clicks / sales.
OPT-IN'S / CLICKS / SALES are all a byproduct of TRUST.
And trust is like interest - it compounds, builds, accrues if you will, over time.
Which is why email marketing is SO dang successful — it's the intimate coffee chat VS a noisy, over crowded rave party (are they still a thing??).
Sure it’d be sexier for me to sell you a silver bullet sALes bLuEpRiNt that magically entrances people to hand over fistfuls of cash.
But I would be sitting on a throne of lies.
Because it's actually everything that compounds BEFORE the checkout page that matters.
NOT AS SEXY. DEFINITELY TRUE.
And that's the purpose of LOVING YOUR LIST.
Tania x
Soulful Story Co.
"The most impactful part? Learning how to speak to my audience like I've always wanted to.
Seeing through my doubts with writing emails. Being able to sell my services without being 'salesy'. Confidently developing a brand that I'm so passionate about."
-Laurie, LAURIE BINGLEY PHOTOGRAPHY
questions you might be asking...
Who is LOVE YOUR LIST for?
How long do I have access to the materials?
Why do I need this right now?
Do I really need another workshop?
How can LYL truly have that much value for $27?
But I'm not a good writer?!
The real flex isn't being everywhere,
all the time.
(sorry Gary Vee)
The real flex is creating marketing assets that are always working their asses off, even when you're not online. #richlife
Assets that get you seen & build trust CONSISTENTLY -- so that when you do invite people to work with you they are ready to say "YES!!".
If you're:
❌ Scrambling for ideas on what to say each week
❌ Struggling to be consistent
❌ Wishing you had an easy, repeatable system
AND you're ready to:
✅ Map out your best ever, 52+ weeks worth of newsletter ideas
✅ Walk away with a flexible, repeatable strategy so you never ghost your list again
✅ Finally stop winging it and spend yet another week / month / year writing and re-writing emails that don't feel authentic and aren't bringing in sales
✅ $27 = an investment that's about to save you HOURS ON HOURS ON HOURS of your time, for an entire year (or longer)
✅ Make your email newsletter the ONE that people want to join, read, & buy from.
...then LOVE YOUR LIST is for you.
YEP I NEED THIS ➝
