Master the art of
creating content & copy that sells out your offers like limited-edition merch.
Curate & Grow is a self paced 5 module messaging + marketing accelerator that shows you how to create offer-specific content that supports your people, feels so good to share, AND makes sales inevitable.
The way you talk about the true value of your offers, directly impacts how many sales you make.
NOW, MORE THAN EVER, YOUR PEOPLE NEED TO TRUST IN YOU + YOUR OFFERS BEFORE THEY HAND OVER THEIR HARD EARNED $$$.
Your offer is amazing, but your sales don’t match.
IF YOU'RE NOT TALKING ABOUT YOUR OFFER IN A WAY THAT MATCHES THE GAME-CHANGING TRANSFORMATION YOU'RE DELIVERING...
YOU'LL KEEP OVER-CONVINCING, OVER-EXPLAINING, AND PANIC-REDUCING THE PRICE.
Yikes.
LOST FOR WORDS
You're left scrambling to find the 'right' words that properly explain why your offer is different—but you still sound like a carbon copy of everyone else in your industry (heck, you'd be happy with words that don't sound like Chatty G).
DAZED & CONFUSED
You've been taught that selling is pushy, cheesy, with used car salesman vibes. So you actively avoid talking about your offers, & wait for clients to come to you. ("Alexa, play elevator music")
M.I.A.
Somewhere under a mountain of self doubt, comparison, marketing jargon, & content rules...YOU GOT LOST, and you feel like you've got to perform as a different version of yourself to get any kind of attention on your offers.
What if instead of convincing or explaining—
selling your services was seamless, true-to-you, AND the value of your offer was ridiculously OBVIOUS to your people?
Whatever you want in business,
exists on the other side of mastering your messaging & marketing.
In just 5 days you'll go from "WTF do I say??", to writing your MOST REAL content + copy that skips past the surface level stuff and rallies a loyal, ready-to-buy community around YOU and YOUR OFFERS.
Strategy is crucial but it must include YOU. Your POV, personality, creativity. Extract, shape, & DEFINE your core brand message & infuse your very self into how you’re showing up.
Create irresistible, specific messaging for your Signature Offer that doesn't just articulate your offer's true value, it attracts the people you built the offer for, builds trust, and inspires their investment.
Ideate specific post ideas and email topics for your Signature Offer that will support your sales goals while serving your audience, growing your community + establishing your expertise.
After CURATE & GROW you'll have:
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A beautifully defined & inspired core brand message that will immediately transform the impact of ALL your content & copy forever more
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A curated Signature Offer, with a mini brand world built around it that induces the FOMO it deserves
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A customised Signature Offer Messaging Bank to seamlessly infuse into your offer content & copy, so that talking about your offer actually feels like a conversation with your BFF (vs. a hard sell to a stranger)
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All the truths to content that builds trust while converting, so you can create sales emails, social posts & copy that pops off for the right reasons, bringing buzz into YOUR business (no more second guessing, overthinking or wasting time)
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A customised content calendar for Q3 (or whenever you need!) following the C&G framework for growth, authority, awareness, and investment
"C & G has been one of the only courses that I have seen through and actively implemented what I have learnt into my business.
The modules build on each other and I'm excited to spend more time working on my business over the coming months."
Laurie - LAURIE BINGLEY PHOTOGRAPHY
the C&G messaging + marketing accelerator
01// BRAND EXCAVATION
02// SIGNATURE OFFER CURATION
03// SIGNATURE OFFER MESSAGING
04// SIGNATURE OFFER CONTENT & COPY
05// Q3 PLOTTING + INTEGRATION
"This course literally makes marketing and building a brand so simple.
Each module is an opportunity to dive deeper into your business and I've gained SO MUCH clarity & the direction I want to take it.
Not only has C&G has given me the tools to take my business to the next level without the overwhelm and overthinking-but my vision for my clients, the way I want to capture them and how they see themselves.
Thank you Tania, I never thought I'd be excited to rewrite me website copy or plan my next social media post .. but here I am."
– LAURIE, Laurie Bingley Photography
"C&G changed the way I feel about my business & brand. The way I want things to move forwards is entirely different.
I was feeling a little lost. Something wasn't sitting quite right with my business (in all ways, how I was feeling about bookings, how I felt about my website, how I felt in general) and I couldn't put my finger on it.
For me, it was having that lightbulb moment on what I actually wanted to do with my business and what I wanted to be known for. You asking me that key question about my personal work vs my client work was a game changer.
I have confidence and a plan now on where I see my business going and the things I need to do to make it happen."
- CLAIRE, Claire Roads Photography
"I wasn't thinking at the outset that I'd have created a revolution in my business by the end.
Honestly, the course is a behemoth because there's a lot to think about - but I can use it again and again now. I've really enjoyed my time!"
– AMANDA, Amanda Billing Photography
YOUR CURATION KIT
the materials
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↳ 5+ Hours of Video Lessons (split up into bitesize lessons across the 5 days)--but available all at once so you can design your own learning rhythm
↳ Each lesson wraps up with practical, specific tasks so that you can immediately reset your signature offer messaging & marketing step by step, in real-time. This creates a clear pathway to optimising your signature offer for sales
↳ Strategy workbooks and planning templates to absorb and integrate as you go
ACCESS FROM JUNE 12
C&G
adventure
Welcome to Curate & Grow! The messaging program I wish I had YEARS AGO.
This isn’t about one-size-fits-all formulas or bro-marketing tactics.
It’s about communicating & selling your offers in a way that’s strategic and feels good.
I designed C&G for creative business owners like you—who want their people to understand how amazing their offers are, without having to over-explain or convince to get sales.
Jump onto the waitlist and be the first to know when we go on sale JUNE 12.
Heidi
HEIDI TALIC PHOTOGRAPHY
Re-worked her ENTIRE website copy, including overhauling all of the services pages to sales pages.
Re-worked the pricing & profitability of her offers, & solidified her offer ecosystem.
Oh, & had an epiphany about her big beautiful vision for her brand & who her real dream clients are, all during Module 01.
Jess
JESS NICOLE PHOTOGRAPHY
Re-worked her fave offer to be her signature offer. Retired offers that she hated doing & replaced them with offers that suit her (& her people) to a T.
Overhauled the services pages. Designed a micro offer for the Summer, & planned the marketing campaign.
Re-started her dormant email newsletter list by rebranding it & re-thinking her entire way of approaching it - so now it feels really fcking good to send each month.
Claire
CLAIRE ROADS PHOTOGRAPHY
Re-worked all of her offers & then overhauled her services pages into profit generating sales pages.
Met her monthly booking goal 6 months in advance.
Oh, and she had an epiphany about the direction of her entire brand in Module 01.
"The most impactful part? Learning how to bring more of 'me' into my business.
Deep diving into my ideal clients, my POV, my USP,s ... being able to speak to my client like I've always wanted to. Seeing through my doubts with writing posts, website copy etc. Being able to sell my services without being 'salesy'. Confidently developing a brand that I'm so passionate about."
-Laurie, LAURIE BINGLEY PHOTOGRAPHY
Hey! I'm Tania - website copywriter & marketing mentor. I've helped 1800+ creative business owners
do marketing differently
from social media captions to launching sold out offers—via my digital products, group programs, & website copywriting.
I see so many creatives hate creating content & selling their offers because it’s all been reduced to hooks, trends, & manipulative tricks.
But they still feel pressured to conform because they're afraid of blending in, they're uninspired, & tired of talking to themselves. Afraid of being heard. Afraid of not being heard.
THE GOOD NEWS: Traditional messaging starts from the outside in. We're flipping that.
My ex-career in teaching means I can teach strategy & concepts in a way that makes it highly implementable + actionable, not just information.
After running my own successful photography business for several years (whilst also being a mum) & then moving into marketing and copywriting—helping YOU to market your own successful brand, on your terms, is kinda my genius zone.
<soulful story co has entered the chat>
Tania x
Soulful Story Co.
FAQ's
Who is CURATE & GROW for?
What kind of business is this for?
How long do I have access to the materials?
Which platforms will we cover?
YOU WANT STRONG, PERSONALITY DRIVEN MESSAGING THAT DOESN'T ELEVATE YOU ABOVE THE MASSES—BUT CARVES OUT YOUR OWN FREAKIN' CATEGORY.
YOU'RE DONE WITH FOLLOWING RANDOM TIPS + TRICKS THAT FEEL LIKE READING AN IKEA MANUAL THAT'S BEEN RIPPED INTO A MILLION PIECES.
YOU'VE POURED YOUR HEART INTO WHAT YOU DO, AND YOU'RE READY FOR YOUR AUDIENCE TO UNDERSTAND THE TRUE VALUE OF YOUR OFFERS.
AND YOUR OFFERS ARE WAY TOO GOOD TO JUST END UP SOUNDING LIKE EVERYBODY ELSE'S.
Curate and Grow guides you to rebuild your messaging from the inside out. You'll learn exactly how to speak about your offers—so every post, page, and pitch resonates deeply, builds trust, and turns your community into ready-to-buy clients.
