Shelley Schaffer Photography
Website Copywriting Project
THE BRAND + THE BACKSTORY
Shelley already had a stunning website showcasing her fine art family, children, & brand photography. But her existing copy was a giant thorn in her side:
“My copy is kind of blah, and boring, and I’m way more fun than that! It just feels unexciting and same-same.”
The thing is, Shelley's clients weren't finding out the full spectrum of her amazing-ness until they got in contact. But the goal has to be for your people to know you’re a perfect fit wayyy before they even send an enquiry. 'Coz THATS WHAT SPARKS THEIR DESIRE TO ENQUIRE IN THE FIRST PLACE.
(super crucial for service providers - you are the literal person providing that service, so you can’t keep your incredible self a secret!)
THE VISION
So, we fixed it! I smile SO WIDE when I scroll her site now. Not because of the copy itself. But because of what, WHO, the copy now represents.
Shelley is an incredible artist, AND has a fire personality & vibe. I know because I’ve met her (virtually). I’ve stalked her socials. I’ve combed through a mountain of voice of customer research.
So I’m qualified to confidently say that her website now FULLY represents her + what she offers to her lucky clients, in the best possible way. AND IT STANDS TF OUT because of that. It speaks to her readers with empathy & validates their thoughts + feelings.
THE WORDS
"Tania! You're a genius, a tenacious beast, a visionary, a copy guru, absolutely right about design, a creator,
a saviour of struggling small businesses, a bright light in the dark mundaneness of boring websites & copy, the antithesis of mediocrity, a wordsmith, an effective critiquer, the bomb dot com, & the absolute BEST!
Thank you so much for not only the copy, which is all I thought I was buying, but the direction you gave me in implementing it, which is above and beyond!!! This experience was invaluable."
SHELLEY - SHELLEY SCHAFFER PHOTOGRAPHY
Want some of that action?
No more convincing energy, or being lost for words. Whatever you want in business, exists on the other side of a website that connects deeply & converts consistently.
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