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Feel like you're in a saturated market, but people be tellin' you you're imagining things and there's plenty of work for everyone?
Wellll, I'm not going to do that.
Main reason? Because if I don't know you personally/haven't worked with you before—then I also don't know your market, or your business.
But if it does feel like everyone and their Aunt Barbara has the same business as you, then you'll probably want to know how to stand out. How to bring all the right people to your inbox.
The good news is that it's relatively easy to stand out.
Yes, because you're YOU, & no-one else has your perspective, or lived experience, or your stories.
BUT specifically speaking, it's because almost errrrrybody in your industry is likely doing & saying very similar things (despite whether their skillsets/services are similar or not).
SO. Here's what I said to one of the women in my Curate & Grow group program earlier this week—if you want to sound different…if you want to really hit someone deep in their feels with your copy & content…you've gotta get specific.
EXAMPLE: Sarah Fakename* (*not her real name) is a documentary photographer currently in C&G, and was telling me about a recent session she did that she LOVED, but she didn't know how to talk about it in the way that she knew she wanted to talk about it.
So anyway, Sarah's photography client was about to have baby #2, but didn't want the standard maternity session vibes. The client specifically wanted to document her little family's morning routine as it looked right now, as just the 3 of them, before this beautiful new chapter began.
The little details like: how her son had just started getting himself dressed & brushing his teeth, and how (when her husband isn't deployed) they make breakfast together, with her on bagel duty because her husband loves bagels (they're from NY, of course).
So I said to Sarah, when you're writing/speaking about the session….say that. Say everything you just told me.
Because how much more powerful is that ^, compared to if she'd just said "this client wanted to capture the memories from this time of their life". ???
SPECIFICITY. It's one of the most powerful ways you can use your messaging for writing good copy VS evil mediocre copy.
While all the other photographers in Sarah's town are waxing lyrical about "cApTuRIng MeMOrIEs" and "you’ll regret it in 20 years time if you don't book a session!"—Sarah's gonna be out here talking about what LIFE actually looks & feels like for her people (AND what they want life to look and feel like).
And then those people will be thinking:
“how is she in my head?”
"has she been reading my diary?”
“Alexa, have you been spying on me for Sarah?”
Because Sarah's messaging will hit different. Sarah will be continuing the conversation they were already having with themselves.
And that's when people pay attention.
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