There's always plenty of yappin' about 6 / 7 / 8 figure businesses, 10 / 20 / 100k months, or being BOOKED AND BUSAAAYYYY.
(btw, I actually believe you’re very capable of setting your OWN success benchmarks - not what the industry tells you it should be)
The thing is…no one’s yappin' about how to apply their sUCceSs bLuEPrinT to your actual life.
No one’s yap yap yappin' about how it sometimes feels like you’re shouting into a canyon sized void - which also means it feels really fcking frustrating to be told to just ‘keep showing up’ - especially if your confidence has tanked.
And tbh? Sometimes? You just want a run on the board.
Sometimes? You just want a reply. Or some validation. Or to fill an empty spot on your booking calendar.
SO LET'S DO THAT.
Let's chat about the most straightforward, simplest way to BOOK IN A CLIENT.
Because - guess what? You likely have past clients out there RIGHT NOW who would love to work with you again, they just need an invitation.
Btw? Product brands do this SO well - they know that it's a heck of a lot less time & money investment involved to re-engage a past client VS find a brand new one.
Buttttt for some reason, us service providers tend to kind of…..forget this?When's the last time you sent an email to a past client with a special offer?
Here's how to create a ‘Re-Engagement Offer’ for past clients & get them booked in:
1ď¸âŁ Think of 5 favourite past clients that would potentially be ‘due’ for working with you again
2ď¸âŁ Come up with a special (but simple!) VIP offer, just for these clients. It can be whatever you like! Example offers:
- A returning client % discount off of their purchase/booking
- A returning client bonus if they purchase/book
- A custom service/offer you don’t offer anywhere else eg. for a brand photographer it could be a headshots refresh
3ď¸âŁ Send them an email with an irresistible invitation for this irresistible offer by using compelling messaging - and be sure to give them extra incentive to make a buying decision, eg. limited spots, or a deadline for the offer (eg. 48 hrs).
|
|
The best brands focus on client (& community) loyalty.
Which also equals sustainability, reliability, & longevity for your business.
Be the brand your clients keep coming back to - with easy, obvious, & regular invitations into irresistible & transformative offers. Oh, and if you want the emails and scripts to do EXACTLY all-o-this? Click here to get the Book Your Next Client freebie!
Thanks so much for reading! Now here’s what to do if you liked this post…
Subscribe to my newsletter. You’ll love it, pinky promise.
Oh, and if we haven’t had the chance to *virtually* meet yet, hi!
I’m Tania—website copywriter and marketing mentor for creatives.
If your content and copy isn't wooing your people & making them fall deeply in love with your brand & your offers (which, FYI, that's your content & copy's job) - I'm here to get you outta that mess. Here are a few ways you can connect with me:
Check out my services. I write website copy, sales pages, email sequences, brand messaging guides, and I do website copy consults for entrepreneurs of all kinds! Maybe you’re my next favourite client.
Sign up for Curate & Grow, the messaging + marketing accelerator that teaches you how to write content & copy that'll sell your signature offer like it's a fresh plate of nutella drizzled hotcakes
To get in touch with me directly, send me a DM or email [email protected] . Have a great day!
|
|
